EuroCloud Swiss has been a member of industry association Swico since 2015. The advocacy group works with providers, manufacturers, users, consultants, educational institutions and the federal government. It also organizes training and information events on the topic of Cloud Computing.
Customers want a personalized offering
Martin Andenmatten, president of EuroCloud Swiss, opened the meeting by pointing out how quickly the world of e-commerce is developing and changing. The example he provided was Amazon Go, a supermarket concept without checkout registers that Amazon is planning to expand to 3000 stores by 2021 according to Bloomberg.
Speaking after Andenmatten was Michael Nösges, Regional Vice President Switzerland & Austria at Salesforce. He said that technologies causing fundamental revolutions had occurred regularly throughout recent history: the steam engine in the 18th century, electricity in the 19th century, the personal computer in the 20th century, and now the fourth Industrial Revolution with smart objects, networked systems and the Internet of Things.
Its effects are also being felt in e-commerce, Nösges continued. “Every positive digital experience increases the user’s expectations.” Three out of four customers now expect personalized offerings, but most enterprises cannot provide them because they do not analyse their data properly. “I have been a customer of Migros for 15 years, and I also have a Cumulus card,” Nösges said, “but I have never received a personalized offer from Migros.”